However, running a successful Instagram page and getting the desired engagement is not as easy as it sounds. The platform has over 1 billion monthly active users, and the number is only going to increase further in the foreseeable future.ĭue to the increasing popularity of Instagram as a marketing platform, a lot of brands have opened Instagram accounts in the hopes of reaching their target audiences.
Instagram has emerged as a mainstream digital marketing platform owing to its massive user base and growing popularity.